Gypsy Wine Co. is an organic and sustainable wine company. The illustrations on each bottle are representative of the 1960s and 70s era hippies. They were also inspired by my grandmother’s art. She uses a lot of floral elements in her work and is frequently inspired by the 1960s and early 70s since that is when she grew up. The names of the wines are all songs by Fleetwood Mac who’s lead singer has been called the “hippie earth mother,” fitting well with the illustrations and environmentally friendly wine. The website interface was designed to be very user friendly as this wine is aimed not only at millennials but also at older women.